Erick Miller had a passion for racing cars ever since his youth. He loved the adrenaline, feeling of accomplishment and sense of community. As a way to showcase the racetracks he competed at, he added silhouettes of those racetracks to his cars and tow rigs. After his racing career, Miller later found himself falling in love with off-road vehicles and living in an area where those types of vehicles thrived.
Remembering his love of race track silhouette mementos, he came up with the idea of founding Conquered Trailz. “I took that same idea and applied it to the off-road world.” He wanted to grow the feeling of accomplishment and community available to off-roaders.
It didn’t take long for Miller to make his idea a reality. Using his research, design and marketing skills, he developed vinyl stickers of off-road tracks across the United States. These badges can be collected by off-roaders to remember and display their accomplishments.
As he develops his company, Miller continues to love the opportunity to gather with others and immerse himself in the off-roading community. “I get to talk with people from all around the country and learn about the different trail systems across the US.”
Conquered Trailz is about three years old now. Miller, who has conquered at least 40 trails on his own, greatly enjoys how “every region offers a different type of off-road or scenery experience.” His personal favorite area for adventuring in off-roading vehicles is Moab and in particular the Pritchet Canyon Trail, because of the level of difficulty which provides “a higher sense of accomplishment coming out of it.”
